The Power of Imagination
For the most part, people are not well-equipped to handle probabilities. When it comes to flying, either we imagine an uneventful flight and get on, or we imagine a crash and refuse to get on. Discussion of probabilities of various outcomes does little to influence behaviour. A good example of this phenomenon is the willingness of people to buy lottery tickets. In Canada’s Lotto 6/49, only 47% of money collected is returned in prizes. This means that the average $2 ticket gets back only 94 cents. And from an investment perspective, the volatility of the returns makes the ticket worth even less than 94 cents. However, none of this makes any difference to the thinking of lottery players. Many will say that they play for fun, but the truth is that they can imagine winning, and that’s enough to keep them playing. A long run of lottery ads even used the line “imagine the freedom.” Most businesses that sell goods attempt to sell extended warranties along with their electronics, ...